Untitled from the Museum in Progress project The Message as Medium
Stephen Prina
American, born 1954
Werner Büttner
German, born 1954
Michael Krebber
German, born 1954
Mark Dion
American, born 1961
Thomas Locher
German, born 1956
Heimo Zobernig
Austrian, born 1958
Fareed Armaly
Lebanese-Palestinian, born United States 1957
Clegg and Guttmann
Irish and Israeli, born 1957
Andrea Fraser
American, born 1965
Christian Philipp Müller
Swiss, born 1957
(magazine published: October 1990 through September 1991)
Ten printed magazine spreads from the Museum in Progress project that repurpose issues of the business magazine Cash Flow as a platform for bold typographic and editorial interventions meant to turn a commercial periodical into a public-art statement.
The open spread shocks by placing a dense, multi‑column, newsy page with a small portrait and headline on the left against a full‑bleed black page on the right dominated by huge white capital letters reading “VERSUCH ÜBER EIN DING UND SEINE KEHRSEITE,” forcing a jump from intimate reading to blunt proclamation.
By inserting art directly into a circulated magazine, the project collapsed the line between gallery and mass media and anticipated later strategies that use everyday publication networks to stage conceptual and political artworks.
Medium
Ten Cash Flow magazines
Dimensions
sheet: 11 x 8 1/4" (28 x 21 cm); sheet (cash flow no.6 ): 11 x 9 1/2" (28 x 24.2 cm); composition (cash flow no.6 p.163, 164, 165, 166): 11 x 9 1/2" (28 x 24.2 cm); composition (cash flow no.6 p.175): 9 7/16 x 2 3/8" (24 x 6 cm)
Classification
Department
Credit
Linda Barth Goldstein Fund
Accession
514.2006.12a-j
Palette
Art Terms
Exhibitions
