Palumbo Studio Inc.
Robert Brownjohn
American, 1925–1970
1950s
A small, arrow-shaped lithograph that functions as a compact, attention-getting address card for Palumbo Studio Inc., with Brownjohn using bold form and stark type to make a utilitarian label into a graphic gesture.
A bright red arrow cuts across a white field, its chip of color emphasized by crisp, white, typewriter-like lettering that reads like a blunt directional cue.
An emblem of 1950s commercial design, it demonstrates how Brownjohn and his contemporaries used shape and typography to turn printed ephemera into memorable branding and to bridge print, spatial signage, and later cinematic graphics.
Medium
Lithograph
Dimensions
2 x 3" (5.1 x 7.6 cm)
Classification
Department
Credit
Gift of Don Goeman
Accession
1048.2011
Palette
Exhibitions
