Untitled (The Museum of Modern Art, New York, 2014)
Christopher Williams
American, born 1956
2014
An offset-lithograph poster by Christopher Williams that pairs a hyper‑saturated photographic image of apples with bold sans‑serif text—The Production Line of Happiness—using commercial visual language to probe how images and objects are made and sold.
You’re hit by the two‑color shock: luminous yellow fruit and type floating on a flat red ground so the picture reads like an uncanny advertisement or museum billboard reduced to a blunt slogan.
By collapsing photographic imagery and graphic display into a poster, Williams connects modern advertising, institutional exhibition design, and conceptual photography to reveal and critique the industrial production of desire and images.
Medium
Offset lithograph
Dimensions
composition and sheet: 27 7/8 x 21 7/8" (70.8 x 55.6 cm)
Classification
Department
Credit
Gift of the artist
Accession
301.2015.2
Palette
Exhibitions
