"Dot Zero" Magazine Issue no. 5
Massimo Vignelli
Italian, 1931–2014
Lella Vignelli
Italian, 1934–2016
1966-67
A lithographic magazine cover by Massimo Vignelli that uses a high-contrast street photograph of diner signage to probe the relationship between type, image, and modernist graphic order.
A grainy black-and-white scene seizes attention: the looping script “Diner” and blocky advertising text are partially obscured by dark telephone poles and crowded signage, producing a layered, urban collage.
It exemplifies 1960s experimental editorial design—repurposing everyday signage and photography to challenge strict typographic modernism and expand how designers compose visual information.
Medium
Lithograph
Dimensions
12 x 9" (30.5 x 22.9 cm)
Classification
Department
Credit
Gift of the designer
Accession
381.2004.4
Palette
Art Terms
Exhibitions
