Sarajevo 1984 Winter Olympics

Milton Glaser

1983

A lithographic poster by Milton Glaser for the XIV Olympic Winter Games that transforms a carved classical column entwined with floating, colorful Olympic rings into a modern, symbolic emblem for the Sarajevo Games.

You first notice a solitary Corinthian column rising from a flat green plain into a pale, clouded sky, its marble texture sharply rendered against a bold rectangular border of orange, green and blue while bright rings loop around its shaft and hover above it.

Glaser’s image blends classical reference, flat color and playful geometry to recast civic symbolism for a global audience, exemplifying how late‑twentieth‑century graphic design reimagined event branding and public posters during the Cold War era.

Palette

Art Terms

Lithography Graphic design Poster Design Architectural fragment Classicism Popular culture Figure/ground relationship

Exhibitions

Milton Glaser

1975

National Defense Poster Competition

1941

A History of the Modern Poster

1941

Committed to Print

1988