Appointment Calendar for the Museum of Modern Art

George Tscherny

1958

A lithographed appointment calendar that uses a single, saturated field of color and careful paper handling to make the Museum of Modern Art’s schedule feel modern, clear, and instantly recognizable.

You are struck by an even, intense orange square—no visible typography on the face—whose soft edges, slight creases, and wrapped corners turn the flat color into a tactile object.

A concise example of mid‑century modern graphic design, it shows how designers reduced information to bold color and form to build institutional identity and influence later minimalist branding.

Palette

Exhibitions

A History of the Modern Poster

1941

Inside Spaces

1981

Children's Holiday Fair of Modern Art

1947

Posters

1944