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Keep 'Em Rolling!

Keep 'Em Rolling!

Leo Lionni
American, born Amsterdam. 1910–1999
1941
A 1941 offset lithograph poster by Leo Lionni that uses patriotic colors, photomontage, and bold typography to urge civilian support for keeping U.S. tanks supplied and operational during World War II.
You first notice the flag-like layout—red stripes and a blue field containing a mask-clad welder—while stark black-and-white tanks seem to roll diagonally across the stripes toward the viewer.
This poster exemplifies wartime graphic design that fused photomontage, commercial printing, and headline type to turn industrial labor into a patriotic message, influencing how governments and advertisers mobilize public sentiment.
Medium
Offset lithograph
Dimensions
40 x 28 1/8" (101.6 x 71.4 cm)
Classification
Credit
Gift of the Office for Emergency Management
Accession
151.1968
Palette
Art Terms
Exhibitions
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