Shiro Kuramata

Shiro Kuramata

Tadanori Yokoo
Japanese, born 1936
1996
A silkscreen poster by Tadanori Yokoo that theatrically honors the designer Shiro Kuramata by fusing pop color, traditional iconography, and surreal geometry to present him as an icon of visionary design.
Your eye is snagged by a neon-green KURAMATA across a candy‑colored sky, a bearded, robe‑clad sage holding a medallion-like portrait while translucent planes, checkerboard perspective, and radiating haloes surge forward in saturated, colliding colors.
The work exemplifies Yokoo’s late-20th-century blend of advertising punch, historical pastiche, and pop spectacle, showing how graphic art could elevate designers into cultural icons and link museum design exhibitions with mass‑media visual strategies.
Medium
Silkscreen
Dimensions
40 5/8 x 28 11/16" (103.2 x 72.9 cm)
Classification
Credit
Gift of the designer
Accession
291.1998
Palette
Exhibitions
View on moma.org

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