Rotterdamse Schilders Grafici Beeldhouwers Architecten in het Stedelijk Museum
Willem Jacob Henri Berend Sandberg
Dutch, 1897–1984
c. 1956
A photolithograph printed on coarse brown wrapping paper that advertises a group exhibition at the Stedelijk Museum, using bold, rounded slab typography as the visual subject.
You're immediately struck by the large teal letters—chunky, staggered and spaced across a wide, empty brown field—so that the type itself reads like a rhythmic, sculptural composition.
This work shows Willem Sandberg's postwar move to make typography the museum's public face, using inexpensive materials and spare modernist language to shape a democratic, highly influential approach to graphic identity.
Medium
Photolithograph on wrapping paper
Dimensions
39 3/8 x 27 3/16" (99.9 x 69.1 cm)
Classification
Department
Credit
Gift of the Stedelijk Museum, Amsterdam
Accession
346.1957
Palette
Art Terms
Exhibitions
