Filmsense

Filmsense

Seymour Chwast
American, born 1931
Milton Glaser
American, 1929–2020
Richard Mantel
American, born 1941
1968
An offset-lithograph poster by Seymour Chwast that advertises Filmsense and uses a repeating, striped logotype to evoke cinematic motion and sensory experience.
You’re struck by a hypnotic diagonal torrent of black-and-white, rounded letters repeated like film frames over a soft rainbow wash, producing a shimmering, kinetic optical rhythm.
Produced at Push Pin Studios in 1968, it demonstrates how playful, experimental typography and mass-print techniques collapsed commercial design and graphic art, helping to shape later approaches to motion graphics and identity work.
Medium
Offset lithograph
Dimensions
17 1/2 x 25 3/4" (44.5 x 65.4 cm)
Classification
Credit
Gift of Push Pin Studios
Accession
353.1969
Palette
Art Terms
Exhibitions
View on moma.org

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