Köln, Kunsthochschule für Medium Veröffentlichungsjahr
Uwe Loesch
German, born 1943
1990
A spare offset-lithograph poster by Uwe Loesch that announces the Academy of Media Arts in Cologne through a large black field pierced by a central white square and restrained blue type.
What strikes you is the arresting emptiness: a white square like a window or hole in a vast matte-black surface, its softened edges and small deep-blue lines of type along the left and lower margins making the whole image read as both architectural and quietly emphatic.
The poster exemplifies late-20th-century German typographic minimalism, using negative space and reductive graphic means to create presence and to rethink how institutional identity can be conveyed through absence rather than ornament.
Medium
Offset lithograph
Dimensions
46 13/16 x 33 1/8" (118.8 x 84.2 cm)
Classification
Department
Credit
Gift of the designer
Accession
370.1993.1
Palette
Art Terms
Exhibitions
