Kunst nach Wirklichkeit, Ein neuer Realismus in Amerika und in Europa

Kunst nach Wirklichkeit, Ein neuer Realismus in Amerika und in Europa

Helmut Schmidt-Rhen
German, born 1936
1978
An offset-lithograph exhibition poster that overlays bold German type on a photographed café window to advertise a show about “new realism,” deliberately blurring printed message and lived urban imagery.
At first glance heavy, cut-out headline letters hover over a ghosted café interior—neon red signage, curtains and reflected street life bleeding through the typography to create a layered, mirror-like depth.
It demonstrates late-1970s design thinking that collapses text and image to question photographic reproduction and urban perception, bringing New Realism’s concerns into the everyday medium of the poster.
Medium
Offset lithograph
Dimensions
23 3/8 x 33" (59.4 x 83.8 cm)
Classification
Credit
Gift of the designer
Accession
511.1978
Palette
Art Terms
Exhibitions
View on moma.org

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