Das Stichwort: Magdeburger Blätter für Bühne, Musik und Gestaltende Arbeit, No. 13, Zeitstil
Xanti Schawinsky
American, born Switzerland. 1904–1979
1930
A 1930 letterpress magazine cover by Xanti Schawinsky that uses bold color, oversized typography, and a small photographic collage to announce the thirteenth issue of Das Stichwort.
A slab of intense red is punctured by a tiny grayscale panel of four heraldic images and an outsized white ‘13’, while a tall, condensed red title crowns the page—the eye pulled by stark scale contrasts, spare margins, and geometric order.
Rooted in Bauhaus and New Typography ideas, the poster modernizes periodical design through asymmetry, typographic hierarchy, and bold color, helping to redefine how cultural publications could communicate visually.
Medium
Letterpress
Dimensions
9 3/4 x 6 15/16" (24.8 x 17.6 cm)
Classification
Department
Credit
Jan Tschichold Collection, Gift of Philip Johnson
Accession
887.1999
Palette
Art Terms
Exhibitions
