3 Garnituren Berthold-Grotesk, Probendruck Nr. 262
Georg Trump
German, 1896–1985
Unknown
A letterpress specimen poster by Georg Trump designed to advertise three sets of the Berthold‑Grotesk typeface, using bold graphic forms to demonstrate the face’s clarity, weight contrasts, and spacing.
You’re struck by a monumental, pared‑down ‘B’ built from a pale pink block, two vivid red and black discs and delicate register lines, with the clean, large BERTHOLD‑GROTESK name grounding the composition at the bottom.
Rooted in modernist typographic practice, this poster turns a type specimen into an abstract visual statement that helped normalize sans‑serif grotesk faces as the functional, modern choice for 20th‑century graphic communication.
Medium
Letterpress
Dimensions
12 9/16 x 9 1/4" (31.9 x 23.5 cm)
Classification
Department
Credit
Jan Tschichold Collection, Gift of Philip Johnson
Accession
1035.1999
Palette
Art Terms
Exhibitions
