Das Plakat
Gérard Miedinger
Swiss, born 1912
1953
A 1953 lithograph poster by Gérard Miedinger that advertises a Zürich poster exhibition through bold geometric color planes and slanted sans-serif type to convey modern clarity and visual impact.
You’re immediately arrested by large, energetic diagonals—red, yellow, and blue wedges set against a cream field and balanced by a vertical green bar—with a slim band of black typecutting across to direct your gaze and create a sense of motion.
The work exemplifies mid‑century Swiss (International) style—restrained typography, grid-based asymmetry, and geometric abstraction—that helped codify a visual language still central to contemporary graphic and information design.
Medium
Lithograph
Dimensions
50 1/2 x 35 3/8" (128.3 x 89.9 cm)
Classification
Department
Credit
Gift of the designer
Accession
1505.2000
Palette
Art Terms
Exhibitions
