Konoike Transportation Co., Ltd
Tadanori Yokoo
Japanese, born 1936
1997
A silkscreen poster by Tadanori Yokoo that advertises Konoike Transportation Co., Ltd. by turning a corporate commission into a psychedelic, collage-like myth that fuses historical motifs, popular imagery, and visual spectacle.
You'd be struck by its dazzling, saturated colors and layered composition: a bowler‑hatted man and massed crowds before a glowing sun, a Sphinx‑like rock above them, and winged wagon‑wheels and birds tumbling through the sky, all set inside an ornate red border of cranes and waves.
The poster exemplifies postwar Japanese graphic design's collapse of advertising and fine art—Yokoo helped open commercial imagery to surreal, pop‑influenced collage, reshaping how designers worldwide approached corporate identity and poster art.
Medium
Silkscreen
Dimensions
40 1/2 x 28 3/4" (102.9 x 72.8 cm)
Classification
Department
Credit
Gift of the designer
Accession
281.1998
Palette
Art Terms
Exhibitions
