Fagus-Werk Besuchsanzeige, Herbert Kiszka
1925
A 1925 letterpress visiting notice for the Fagus-Werk that uses bold, pared-down typography and blocks of orange to announce Herbert Kiszka and the company's shoe-last and cutting-knife products.
What hits you first is the high-contrast, machine-like layout: vivid horizontal orange bars and heavy black lines counterpoint a vertical address band, while sans-serif type and a single black disk create an asymmetrical, rhythmic composition.
An example of the 1920s 'New Typography,' this design strips ornament in favor of clarity and geometric order, showing how modernist graphic principles reshaped corporate identity and industrial communication.
Medium
Letterpress
Dimensions
3 11/16 x 5 5/16" (9.4 x 13.5 cm)
Classification
Department
Credit
Jan Tschichold Collection, Gift of Philip Johnson
Accession
587.1999
Palette
Art Terms
Exhibitions
