Campbell's Tomato Juice Box
Andy Warhol
American, 1928–1987
1964
A wooden shipping crate painted and silkscreened to reproduce a Campbell’s Tomato Juice box, made to turn an everyday commercial package into an artwork that collapses the boundary between consumer object and fine art.
At first glance it reads like a real supermarket box—bold red and yellow panels, the familiar Campbell’s script and stenciled product numbers—yet the flat, glossy surfaces and unnervingly precise, slightly offhand printing make the ordinary feel staged and uncanny.
As a signature Pop work, it made visible how mass-produced images and packaging shape daily life and helped open art to appropriation, reproduction, and the critique (and celebration) of consumer culture.
Medium
Synthetic polymer paint and silkscreen ink on wood
Dimensions
10 x 19 x 9 1/2" (25.4 x 48.3 x 24.1 cm)
Classification
Department
Credit
Gift of Douglas S. Cramer Foundation
Accession
157.1997
Palette
Art Terms
Exhibitions
![Heinz Tomato Ketchup Box [Prototype]](https://www.moma.org/media/W1siZiIsIjIyOTk1MiJdLFsicCIsImNvbnZlcnQiLCItcmVzaXplIDEwMjR4MTAyNFx1MDAzZSJdXQ.jpg?sha=937b8df9c7109ea9)
