Campbell's Tomato Juice Box

Andy Warhol

1964

A wooden shipping crate painted and silkscreened to reproduce a Campbell’s Tomato Juice box, made to turn an everyday commercial package into an artwork that collapses the boundary between consumer object and fine art.

At first glance it reads like a real supermarket box—bold red and yellow panels, the familiar Campbell’s script and stenciled product numbers—yet the flat, glossy surfaces and unnervingly precise, slightly offhand printing make the ordinary feel staged and uncanny.

As a signature Pop work, it made visible how mass-produced images and packaging shape daily life and helped open art to appropriation, reproduction, and the critique (and celebration) of consumer culture.

Palette

Art Terms

Postmodernism Pop art Appropriation Sculpture Silkscreen Acrylic paint Popular culture

Exhibitions

Andy Warhol: A Retrospective

1989

Pop Art Prints, Drawings, and Multiples

1970

Works from Change, Inc.

1974

Philip Johnson: Selected Gifts

1985