"Les Grand Peintres d'aujourd'hui," Picasso
Georg Trump
German, 1896–1985
c. 1931
A letterpress announcement designed by Georg Trump soliciting photographs and documentation of Picasso’s work for a planned monograph series, using type to organize and promote the project.
A tall, narrow column of tightly set, left-justified French text punctuated by the bold, lowercase word “picasso” in a heavy display face, creating a strong vertical rhythm against generous margins and creamy paper.
An example of 1930s modernist typography, it shows how type design and editorial clarity were used to shape the public presentation of avant-garde art and professionalize art publishing.
Medium
Letterpress
Dimensions
11 11/16 x 8 1/4" (29.7 x 21 cm)
Classification
Department
Credit
Jan Tschichold Collection, Gift of Philip Johnson
Accession
1002.1999
Palette
Art Terms
Exhibitions
