Bourjois-Paris, Fabrique de Parfums
Georg Trump
German, 1896–1985
c. 1931
A printed letterhead in letterpress and gravure by Georg Trump that uses spare, modern typography and a small decorative vignette to present Bourjois‑Paris perfumes as elegant and contemporary.
The page commands attention through restraint: a bold, lower‑case logotype, thin red rule and accents, precise sans‑serif text blocks, and a delicate bird-and-rose illustration clustered in the upper right set against wide, pale margins.
A clear example of early 1930s modernist graphic design, it translates avant‑garde typographic principles into corporate identity and helped shape the clean, functional visual language of modern advertising and branding.
Medium
Letterpress and gravure
Dimensions
11 5/8 x 8 1/4" (29.5 x 21 cm)
Classification
Department
Credit
Jan Tschichold Collection, Gift of Philip Johnson
Accession
1003.1999
Palette
Art Terms
Exhibitions
