Bielefelder Aktiengesellschaft für Mechanische Weberei
Georg Trump
German, 1896–1985
Unknown
A letterpress-printed piece of corporate stationery in which Georg Trump reduced a textile firm's identity to a compact typographic emblem and spare layout to convey industrial efficiency and modern professionalism.
The large, quiet expanse of paper makes the small boxed black emblem, the red sans-serif company name, and a single thin black line arresting and architectural—like a precise machine diagram set against negative space.
As an example of early modernist corporate design, it shows how restrained typography and geometric forms displaced ornament to produce clear, reproducible identities for industrial clients and helped define twentieth-century branding.
Medium
Letterpress
Dimensions
4 1/2 x 6 3/8" (11.4 x 16.2 cm)
Classification
Department
Credit
Jan Tschichold Collection, Gift of Philip Johnson
Accession
1037.1999
Palette
Art Terms
Exhibitions
