ATC (Argentina Televisora Color), Buenos Aires, Argentina

ATC (Argentina Televisora Color), Buenos Aires, Argentina

Rafael Viñoly
American, born Uruguay 1944
Flora Manteola
Argentine, born 1936
Javier Sánchez Gómez
Argentine, born 1936
Josefa Santos
Argentine, born 1931
Justo Solsona
Argentine, born 1931
Carlos Sallaberry
Argentine
Felipe Tarsitano
Argentine
1977
An ink-on-vellum architectural floor plan for Argentina Televisora Color (ATC) in Buenos Aires, where Flora Manteola arranges studios, technical rooms, and public circulation to shape a functioning television production facility.
You first notice the strict, measured geometry of repeated bays and three large studio volumes drawn in fine black line, contrasted by a softly shaded landscaped edge and pond at the top that anchors the project to its site.
The drawing captures a moment when modernist architectural discipline met new media infrastructure, preserving the precise hand-drafting and programmatic clarity that defined institutional architecture in late-20th-century Argentina.
Medium
Ink on vellum
Dimensions
25 9/16 x 39 3/8" (65 x 100 cm)
Classification
Credit
Gift of MSGSSS
Accession
698.2014.2
Palette
Art Terms
Exhibitions
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ATC (Argentina Televisora Color), Buenos Aires, Argentina 97%

ATC (Argentina Televisora Color), Buenos Aires, Argentina

Rafael Viñoly

1977

ATC (Argentina Televisora Color), Buenos Aires, Argentina 97% Rafael Viñoly 1977 Ink on vellum Architecture Architecture & Design 24 x 26 3/4" (61 x 68 cm) American 698.2014.7
ATC (Argentina Televisora Color), Buenos Aires, Argentina 97%

ATC (Argentina Televisora Color), Buenos Aires, Argentina

Rafael Viñoly

1977

ATC (Argentina Televisora Color), Buenos Aires, Argentina 97% Rafael Viñoly 1977 Ink on vellum Architecture Architecture & Design 23 5/8 x 35 7/16" (60 x 90 cm) American 698.2014.4
ATC (Argentina Televisora Color), Buenos Aires, Argentina 97%

ATC (Argentina Televisora Color), Buenos Aires, Argentina

Rafael Viñoly

1977

ATC (Argentina Televisora Color), Buenos Aires, Argentina 97% Rafael Viñoly 1977 Ink on vellum Architecture Architecture & Design 27 9/16 x 39 3/8" (70 x 100... American 698.2014.10
ATC (Argentina Televisora Color), Buenos Aires, Argentina 97%

ATC (Argentina Televisora Color), Buenos Aires, Argentina

Rafael Viñoly

1977

ATC (Argentina Televisora Color), Buenos Aires, Argentina 97% Rafael Viñoly 1977 Ink on vellum Architecture Architecture & Design 26 x 29 1/8" (66 x 74 cm) American 698.2014.5
ATC (Argentina Televisora Color), Buenos Aires, Argentina 97%

ATC (Argentina Televisora Color), Buenos Aires, Argentina

Rafael Viñoly

1977

ATC (Argentina Televisora Color), Buenos Aires, Argentina 97% Rafael Viñoly 1977 Ink on vellum Architecture Architecture & Design 27 9/16 x 39 3/8" (70 x 100... American 698.2014.1
ATC (Argentina Televisora Color), Buenos Aires, Argentina 97%

ATC (Argentina Televisora Color), Buenos Aires, Argentina

Rafael Viñoly

1977

ATC (Argentina Televisora Color), Buenos Aires, Argentina 97% Rafael Viñoly 1977 Ink on vellum Architecture Architecture & Design 26 3/4 x 38 9/16" (68 x 98 cm) American 698.2014.8
ATC (Argentina Televisora Color), Buenos Aires, Argentina 96%

ATC (Argentina Televisora Color), Buenos Aires, Argentina

Rafael Viñoly

1977

ATC (Argentina Televisora Color), Buenos Aires, Argentina 96% Rafael Viñoly 1977 Ink on vellum Architecture Architecture & Design 27 9/16 x 39 3/8" (70 x 100... American 698.2014.3
ATC (Argentina Televisora Color), Buenos Aires, Argentina 96%

ATC (Argentina Televisora Color), Buenos Aires, Argentina

Rafael Viñoly

1977

ATC (Argentina Televisora Color), Buenos Aires, Argentina 96% Rafael Viñoly 1977 Ink on vellum Architecture Architecture & Design 24 13/16 x 39 3/8" (63 x 10... American 698.2014.9