ATC (Argentina Televisora Color), Buenos Aires, Argentina
Rafael Viñoly
American, born Uruguay 1944
Flora Manteola
Argentine, born 1936
Javier Sánchez Gómez
Argentine, born 1936
Josefa Santos
Argentine, born 1931
Justo Solsona
Argentine, born 1931
Carlos Sallaberry
Argentine
Felipe Tarsitano
Argentine
1977
An ink-on-vellum architectural elevation by Flora Manteola proposing a modern television studio complex for Argentina Televisora Color, aiming to organize production, technical, and public functions into a clear, rational composition.
A spare, measured sheet: long horizontal lines and precise hatching render low, boxy studio blocks punctuated by a tall, slender broadcast tower, producing a disciplined, machine-age calm.
Dating from 1977, the drawing shows how late‑modernist architects in Latin America translated industrial clarity and modular planning into purpose-built media architecture, shaping how broadcasting became a visible part of the city.
Medium
Ink on vellum
Dimensions
26 3/4 x 38 9/16" (68 x 98 cm)
Classification
Department
Credit
Gift of MSGSSS
Accession
698.2014.8
Palette
Art Terms
Exhibitions
