ATC (Argentina Televisora Color), Buenos Aires, Argentina

ATC (Argentina Televisora Color), Buenos Aires, Argentina

Rafael Viñoly
American, born Uruguay 1944
Flora Manteola
Argentine, born 1936
Javier Sánchez Gómez
Argentine, born 1936
Josefa Santos
Argentine, born 1931
Justo Solsona
Argentine, born 1931
Carlos Sallaberry
Argentine
Felipe Tarsitano
Argentine
1977
An ink on vellum architectural drawing by Flora Manteola that maps a proposed design for Argentina Televisora Color, using a measured grid and modular volumes to organize the technical program and landscape.
What strikes you is the tension between the immaculate, ruler-drawn grid and cubic studio blocks and the loosened, almost hand-sketched contours of ponds, trees, and paths, making the sheet feel both technical and lively.
The drawing embodies a late‑modern Latin American approach to architecture—translating the demands of new media infrastructure into precise, legible representations that also respond to urban and natural context.
Medium
Ink on vellum
Dimensions
26 x 29 1/8" (66 x 74 cm)
Classification
Credit
Gift of MSGSSS
Accession
698.2014.5
Palette
Art Terms
Exhibitions
View on moma.org

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ATC (Argentina Televisora Color), Buenos Aires, Argentina 98%

ATC (Argentina Televisora Color), Buenos Aires, Argentina

Rafael Viñoly

1977

ATC (Argentina Televisora Color), Buenos Aires, Argentina 98% Rafael Viñoly 1977 Ink on vellum Architecture Architecture & Design 24 13/16 x 39 3/8" (63 x 10... American 698.2014.9
ATC (Argentina Televisora Color), Buenos Aires, Argentina 98%

ATC (Argentina Televisora Color), Buenos Aires, Argentina

Rafael Viñoly

1977

ATC (Argentina Televisora Color), Buenos Aires, Argentina 98% Rafael Viñoly 1977 Ink on vellum Architecture Architecture & Design 26 3/4 x 38 9/16" (68 x 98 cm) American 698.2014.8
ATC (Argentina Televisora Color), Buenos Aires, Argentina 97%

ATC (Argentina Televisora Color), Buenos Aires, Argentina

Rafael Viñoly

1977

ATC (Argentina Televisora Color), Buenos Aires, Argentina 97% Rafael Viñoly 1977 Ink on vellum Architecture Architecture & Design 27 9/16 x 39 3/8" (70 x 100... American 698.2014.10
ATC (Argentina Televisora Color), Buenos Aires, Argentina 97%

ATC (Argentina Televisora Color), Buenos Aires, Argentina

Rafael Viñoly

1977

ATC (Argentina Televisora Color), Buenos Aires, Argentina 97% Rafael Viñoly 1977 Ink on vellum Architecture Architecture & Design 25 9/16 x 39 3/8" (65 x 100... American 698.2014.2
ATC (Argentina Televisora Color), Buenos Aires, Argentina 97%

ATC (Argentina Televisora Color), Buenos Aires, Argentina

Rafael Viñoly

1977

ATC (Argentina Televisora Color), Buenos Aires, Argentina 97% Rafael Viñoly 1977 Ink on vellum Architecture Architecture & Design 24 x 26 3/4" (61 x 68 cm) American 698.2014.7
ATC (Argentina Televisora Color), Buenos Aires, Argentina 96%

ATC (Argentina Televisora Color), Buenos Aires, Argentina

Rafael Viñoly

1977

ATC (Argentina Televisora Color), Buenos Aires, Argentina 96% Rafael Viñoly 1977 Ink on vellum Architecture Architecture & Design 27 9/16 x 39 3/8" (70 x 100... American 698.2014.3
ATC (Argentina Televisora Color), Buenos Aires, Argentina 96%

ATC (Argentina Televisora Color), Buenos Aires, Argentina

Rafael Viñoly

1977

ATC (Argentina Televisora Color), Buenos Aires, Argentina 96% Rafael Viñoly 1977 Ink on vellum Architecture Architecture & Design 23 5/8 x 35 7/16" (60 x 90 cm) American 698.2014.4
ATC (Argentina Televisora Color), Buenos Aires, Argentina 96%

ATC (Argentina Televisora Color), Buenos Aires, Argentina

Rafael Viñoly

1977

ATC (Argentina Televisora Color), Buenos Aires, Argentina 96% Rafael Viñoly 1977 Ink on vellum Architecture Architecture & Design 27 9/16 x 39 3/8" (70 x 100... American 698.2014.1