Chiquita Peinados, San Telmo

Facundo de Zuviría

1985

A chromogenic color photograph that records a painted storefront sign—"Chiquita Peinados"—where the photographer highlights a stylized woman's portrait and vintage script to preserve an everyday piece of Buenos Aires street advertising.

You are struck by the jaunty hand-lettering and star motifs beside a coiffed female profile, all set against a textured woven curtain and warmed by faded tones and reflective glare that make the scene feel both graphic and nostalgic.

By elevating a fleeting commercial graphic to a carefully framed color photograph, the work preserves vernacular typography and visual culture, showing how ordinary signs shape urban identity and memory.

Palette

Art Terms

Chromogenic print Photography Vernacular photography Typography Ephemera Graphic design Portrait Documentary photography

Exhibitions

Spanish and U.S. Government Posters

1937

Latin-American Art, 1931–1966, from the Museum Collection

1967

Video From Latin America

1981

The Latin-American Collection of the Museum of Modern Art

1943