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Made in Japan/Tadanori Yokoo

Made in Japan/Tadanori Yokoo

Tadanori Yokoo
Japanese, born 1936
1994
A 1994 offset lithograph poster in which Tadanori Yokoo layers photographic portraits, costumed figures, and neon Japanese script to assert his design persona and Japan’s hybrid modernity.
It immediately hits you with glossy, pop‑saturated color and a staged grid—twin kneeling figures flanking dates, a solemn schoolboy portrait set against flat red, and a glamorous film‑star face separated by a glowing golden spine and a red theatrical curtain—creating a cinematic, collage‑like spectacle.
Yokoo’s poster synthesizes Japanese motifs, Western pop imagery, and psychedelic color to redefine postwar graphic design, helping to internationalize Japanese visual culture and expand what commercial poster art could be.
Medium
Offset lithograph
Dimensions
28 3/4 x 20 1/4" (73 x 51.5 cm)
Classification
Credit
Gift of the designer
Accession
433.1994
Palette
Art Terms
Exhibitions
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