You Get Information Out of LIFE
Raymond Savignac
French, 1907–2002
1954
A 1954 lithograph advertisement by Raymond Savignac that uses a playful, oversized bird-and-man image and bold typography to advertise Life magazine as a lively source of information.
Confronting and witty, the poster punches you with flat, saturated color—the vast cobalt background, a huge cartoon yellow beak nearly touching a smiling ear, and the red LIFE logo serving as a graphic punchline—so the message reads as a visual joke.
It exemplifies postwar graphic design’s turn to simplified, humorous imagery and strong typographic branding, showing how commercial posters could be both effective advertising and a modern visual statement.
Medium
Lithograph
Dimensions
46 x 60" (116.8 x 152.4cm)
Classification
Department
Credit
Gift of Life Magazine
Accession
540.1954.2
Palette
Art Terms
Exhibitions
