You Get Fun Out of LIFE
Raymond Savignac
French, 1907–2002
1954
A 1954 printed advertising poster by Raymond Savignac that uses a bold, comic illustration and stark typography to promote LIFE magazine by implying the magazine delivers fun.
Flat, saturated fields of orange and pale gray set a giant, toothy horse opposite a grinning, cap‑topped man while the red boxed LIFE logo reads like the visual punchline—simple shapes, heavy black outlines, and absurd humor hit immediately.
Typical of mid‑century poster art, Savignac’s witty economy of line and color shows how playful, minimalist imagery and typography could crystallize a magazine’s personality and shape modern commercial graphic design.
Dimensions
46 x 60"
Classification
Department
Credit
Gift of Life Magazine
Accession
540.1954.3
Palette
Exhibitions
