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Collie Mischungs-Treu

Collie Mischungs-Treu

Raymond Savignac
French, 1907–2002
1952
A 1952 lithograph poster by Raymond Savignac promoting Collie cigarettes, using a single bold pictogram—a relaxed man with a large cigarette—to sell a mood with comic clarity.
A flat, deep-black background makes the simplified orange figure and stark white cigarette leap forward, while chunky green type and thick black outlines give the image a playful, immediate punch.
A hallmark of Savignac’s postwar graphic style, the poster exemplifies how economy of line, bright color, and humor transformed advertising design by conveying brand personality instantly and memorably.
Medium
Lithograph
Dimensions
47 x 33 1/16" (119.4 x 84 cm)
Classification
Credit
Gift of the designer
Accession
1538.2000
Palette
Art Terms
Exhibitions
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